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Abstract

This paper discusses the profile of tourism entrepreneurs and their enterprises along the WAW (Wild Atlantic Way). Ireland had witnessed less numbers of some holidaymakers in particular the British market visiting over the past five years, resulting in a significant loss of market share from GB. This research undertook a proactive approach to investigating regional qualitative stakeholders profiles while identifying factors that impact on the management of tourism Small and Medium sized Enterprises (SMEs) to develop the International market. The research provides the industry with a snapshot of a current typology of successful tourism entrepreneurs. Furthermore, the research develops a profile of their tourism enterprises and the factors that impact on the management of these businesses in order to identify what contributes to their success. Many Irish tourism SMEs are developing an innovative approach in order to grow their tourist market. This may provide valuable insight and guidance to the tourism enterprises, local and regional authorities. The communication of these findings may facilitate multi-sector intercollaboration regarding best practice solutions with the evolving tourism industry.

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