This paper aims to explore the influence of employer branding in attracting and retaining talented employees, with a particular focus on millennial staff. The paper reviews literature in the area of talent management, employer branding and the millennial generation in the hotel industry and draws on the results of interviews with hotel General Managers. At a time when there is a shortage of talent to fill available positions in the hotel industry, this paper seeks to give hoteliers an improved understanding of the concepts of talent management and employer branding and their usage in the attraction and retention of staff, at a time when staff are in short supply and the traits and aspirations of the millennial generation are a concern for the sector.
Davern, Donagh; Jago, Leo; and Deery, Margaret
"The Influence of Employer Branding in Talent Management in the Hotel Industry,"
Irish Business Journal: Vol. 12:
1, Article 3.
Available at: https://sword.cit.ie/irishbusinessjournal/vol12/iss1/3