The purpose of this study is to explore factors that influence the consumers' attitude to purchase counterfeit sports products in the UAE. We will examine the influence of price, status consumption and reference groups on consumers’ attitudes to purchase counterfeited sport products in the UAE. A sample of 235 respondents was collected for the study, which was carried out in two famous sports retailers GO Sports and Rebook in the UAE. The collected data were analyzed using SPSS. Different analytical tools have been used including, descriptive statistics, and multiple regression. Results show that price and reference groups have a positive influence on consumers’ attitudes to purchase counterfeited sport product in the UAE, while status consumption was not significant. Reference groups were found to be the most significant in influencing consumers’ attitudes towards purchasing counterfeited products.
Khraim, Hamza Salim
"The Influence of Price, Status Consumption and Reference Groups on Consumer Attitude to Purchase Counterfeit Sport Products in UAE,"
Irish Business Journal: Vol. 11:
1, Article 1.
Available at: https://sword.cit.ie/irishbusinessjournal/vol11/iss1/1