A Comparative Study of how Social Media and Web 2.0 Tools, such as Facebook, Twitter and Viral Marketing, can be used by Small Businesses, to Integrate a Business Strategy of Augmenting the Company Profile and Awareness with their Publics

Author

Robyn Foley, Cork Institute of Technology, Cork, Ireland.

Date of Award

2011

Document Type

Master Thesis

Degree Name

Master of Arts (Research)

Department

Cork Institute of Technology

First Advisor

Emmet Coffey

Second Advisor

Frank O'Donovan

Abstract

The object of this dissertation was to explore the public relations techniques implemented by small businesses located in Cork.

Recommended Citation

Foley, Robyn, "A Comparative Study of how Social Media and Web 2.0 Tools, such as Facebook, Twitter and Viral Marketing, can be used by Small Businesses, to Integrate a Business Strategy of Augmenting the Company Profile and Awareness with their Publics" (2011). Theses [online].
Available at: https://sword.cit.ie/allthe/422

Access Level

info:eu-repo/semantics/openAccess