"An Investigation of Problem Gambling and Young Sports Players in an Ir" by Maurice Murphy
 

Authors

Maurice Murphy

Document Type

Conference Object

Creative Commons License

Creative Commons Attribution 4.0 International License
This work is licensed under a Creative Commons Attribution 4.0 International License.

Disciplines

Business | Business Administration, Management, and Operations | Marketing | Public Health | Sports Studies

Publication Details

This conference paper was presented at the International Congress on Public and Nonprofit Marketing, held at Gyor, Hungary, 3-5 July 2019, proceedings available online: https://emok.hu/images/csatolt-fajlok/iapnm/IAPNM_2019_Conference_proceeding.pdf

Abstract

The gambling industry is huge in Ireland. The betting firm Paddy Power alone had an operating profit of €163.8million in 2014. The activity has become more popular and accessible in recent years due to its move online. In fact, anybody with a smartphone can gamble wherever they may be. While research within Ireland has been limited, there are some startling statistics related to gambling addiction in Ireland with roughly 7% of gamblers at risk of developing a gambling problem and approximately 30-35% of the gambling industry’s revenues coming from those who have gambling issues. According to the Institute of Public Health in Ireland, gambling addiction affects young people at 2-3 times the rate of adults. This research aims to investigate the extent of gambling and problem gambling in an amateur sporting organisation (Gaelic Athletic Association – GAA) in Ireland using the Health Belief Model.

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