Date of Award
2010
Document Type
Master Thesis
Degree Name
Master of Arts (Research)
Department
Media Communications
First Advisor
Emmett Coffey
Second Advisor
Frank O'Donovan
Abstract
Digital media is a phenomenon that has affected many industries, particularly both print media and public relations. Communication is something is at the heart of both of these industries. In this thesis, communication theory is explored in a digital media and print newspaper context, in relation to these industries. It is explored how both industries are using similar techniques, and the merit of these approaches are investigated and discussed. Included in this are the value of new news outlets and new and old business models. Opinions on modem media relations are investigated and the weight of third- party endorsement is judged within these new online environments
Recommended Citation
Kennedy, Paul, "The Changing Face of Print Media : How New Attitudes to Communication by both Industries could affect Public Relations." (2010). Theses [online].
Available at: https://sword.cit.ie/allthe/757
Access Level
info:eu-repo/semantics/openAccess
Included in
Communication Technology and New Media Commons, Public Relations and Advertising Commons