Date of Award
2009
Document Type
Master Thesis
Degree Name
Master of Business (Research)
Department
Adult and Continuing Education
First Advisor
Dr. Angela Wright
Second Advisor
Mr. Paul Mahony
Abstract
This research focuses on Cork City and the attributes of the city, which possess the ability to enhance the tourism product, yet remain largely ignored. The study includes the opinions, perceptions and analysis of key figures in the local tourism industry. The study highlights the key promotional bodies representing Cork City as a tourism destination and their shortcomings.
The research delves into the initiatives and projects charged with enhancing the tourism product. The access providers are examined in terms of their significance and contribution to the local tourism market. The impact of the European Capital of Culture is analysed. Cork Harbour as a tourism entity and the complete lack of usage is identified.
The work provides an overview of Cork City, its competitive advantages and disadvantages in the tourism sphere, and the promotional bodies and product offerings that largely have not tapped into the city’s tourism potential.
Recommended Citation
O'Sullivan, Frank, "CORK CITY : The Untapped Tourism Potential" (2009). Theses [online].
Available at: https://sword.cit.ie/allthe/692
Access Level
info:eu-repo/semantics/openAccess