Title

The Impact of Changing Demographics on Mature Industries

Author

Paul Culloty, Institute of Technology Tralee, Co. Kerry, Ireland.

Date of Award

2007

Document Type

Master Thesis

Degree Name

Master of Business (Research)

Department

Institute of Technology Tralee

First Advisor

Sheila O'Mahony

Abstract

The research plan is to conduct a qualitative questionnaire in order to determine the impact of changing demographics on the Irish telecommunications industry in general, and Eircom marketing strategy in particular. The resulting consumer behaviour analysis will assist in gauging respondent acceptance and utilisation of technology, brand selection and loyalty and effectiveness of corporate marketing strategy as measured by customer acquisition and increased revenue.

Recommended Citation

Culloty, Paul, "The Impact of Changing Demographics on Mature Industries" (2007). Theses [online].
Available at: https://sword.cit.ie/allthe/527

Access Level

info:eu-repo/semantics/openAccess