Date of Award
2007
Document Type
Master Thesis
Degree Name
Master of Business (Research)
Department
Institute of Technology Tralee
First Advisor
Sheila O'Mahony
Abstract
The research plan is to conduct a qualitative questionnaire in order to determine the impact of changing demographics on the Irish telecommunications industry in general, and Eircom marketing strategy in particular. The resulting consumer behaviour analysis will assist in gauging respondent acceptance and utilisation of technology, brand selection and loyalty and effectiveness of corporate marketing strategy as measured by customer acquisition and increased revenue.
Recommended Citation
Culloty, Paul, "The Impact of Changing Demographics on Mature Industries" (2007). Theses [online].
Available at: https://sword.cit.ie/allthe/527
Access Level
info:eu-repo/semantics/openAccess