Date of Award
2012
Document Type
Master Thesis
Degree Name
Master of Arts
Department
Media Communications
First Advisor
Emmet Coffey
Abstract
This is a study into online issues management for Public Relations. It focuses on key themes related to the issues management process such as reputation management and two-way symmetrical communication.
The project highlights how Web 2.0 technologies and social media platforms have impacted strategic public relations. It focuses on media relations, transparency, engagement and monitoring and the how these tools are integrated into social media by public relations professionals.
Primary and secondary resources have been used in this project to provide insights into the chosen field of study.
Primary research carried out was in the form of semi-structured interviews and used professionals in the industry.
Secondary resources drew from a range of academic sources and used the insights of theorists such as Grunig and Hunt, Theaker, and Kitchen as a framework for analysis and understanding.
Recommended Citation
Fahy, Maebh, "Online Public Relations and Issues Management" (2012). Theses [online].
Available at: https://sword.cit.ie/allthe/401
Access Level
info:eu-repo/semantics/openAccess