Papers from 2019
A Strategic Approach to Amplifying an Experiential Event using Social Currency to Reach a Mass Audience, Holly Barry, Rose Leahy, and Pio Fenton
Papers from 2017
Developing Communities of Practice in Tertiary Education: Improving Teaching and Learning, Aileen Cotter, Rose Leahy, Michele McManus, Mary Oldham, and Nollaig O'Sullivan
Papers from 2015
A Proposed Model for the Approach to Augmented Reality Deployment in Marketing Communications, Stephen O'Mahony