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Home > Cork > Faculties and Units > Business & Humanities > School of Business > Marketing & International Business > Dept. of Marketing & International Business Publications

Dept. of Marketing & International Business Publications

 

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Articles from 2020 2020

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Close Knit: Using Consumption Communities to Overcome Loneliness, Maire O Sullivan and Brendan Richardson

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Lobbying on the German Federal Level: The Unknown Shift Through Digital Transformation, Kathrin Stürmer, Gearóid Ó' Súilleabháin, Pio Fenton, and Lars Rademacher

Articles from 2011 2011

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Relationships in Fast Moving Consumer Goods Markets: The Consumers’ Perspective, Rose Leahy

Articles from 2009 2009

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Differences in Exchange Situations in Fast Moving Consumer Goods' Markets, Rose Leahy

Articles from 2008 2008

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Brand Loyalty in Fast Moving Consumer Good Markets: The Role of Bonds, Rose Leahy

 
 
 

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