Document Type

Conference Object

Creative Commons License

Creative Commons Attribution 4.0 License
This work is licensed under a Creative Commons Attribution 4.0 License.

Disciplines

Advertising and Promotion Management | Business | Business Law, Public Responsibility, and Ethics | Communication | Health Communication | Marketing | Sales and Merchandising

Publication Details

This conference [paper was presented at the International Congress on Public and Nonprofit Marketing, held at Vitoria, Brazil, 25-26 June 2015 proceedings available online: http://legado.fucape.br/iapnm/instructions/congress_program.

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