Document Type

Conference Object

Creative Commons License

Creative Commons Attribution 4.0 License
This work is licensed under a Creative Commons Attribution 4.0 License.


Advertising and Promotion Management | Business | Business Law, Public Responsibility, and Ethics | Communication | Health Communication | Marketing | Sales and Merchandising

Publication Details

This conference [paper was presented at the International Congress on Public and Nonprofit Marketing, held at Vitoria, Brazil, 25-26 June 2015 proceedings available online: