Date of Award


Document Type

Master Thesis

Degree Name

Master of Arts


School of Business

First Advisor

Dr. Deirdre O'Donovan


Human Resource (HR) Analytics and the benefits that can be gained Irom the utilization of such has become a contemporary topic of interest in recent years. To clarify, HR Analytics is simply an evidence based approach to management. The prevalence of globalization and increased market competitiveness has commanded that organizations work more efficiently. The power of the use of HR Analytics in creating these unique business specific efficiencies can no more be ignored, and it has become ob\ious that Human Resources in its continuous evokitba has placed a greater focus on the business results that existing data can bring them Consequently, present day business operations necessitate this evidence based approach to management. This thesis focuses on the practices and capability of multinational organizations based in Ireland in tliek use of the information available to them specifically with respect to their rev/ard decision methodofogies. Due to tlie nature of the inherent larger size and budgets, as-well as the competitive landscape in which they sit, multinational organizations were chosen as the focus of primary research. In-depth interviews were conducted with seven senfor HR professionals in seven different multinational conpanies dial are based in Ireland. Tlie interviews focus specifically on whether these organizations are measuring the outcomes of dieir reward practices and whether they are making reward decisfons based on actual evidence of these outcomes. The interviews reached conparable conclusions suggesting that reward decisions are based on external factors as precedence. The evidence also concluded that Retention is held a valuable data point in understanding effectiveness of reward. The interviews also reached unanimous conclusions suggesting that these organizations are not utilizing all the tools available to them in understanding the true effectiveness of their reward programs. Another salient finding illustrated that in some instances, feedback is attained as a re-active strategy as opposed to a succession strategy.

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